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Playsafe Joins the Boomerang Digital Group

11 June 2024

Playsafe Systems is pleased to announce its acquisition by Boomerang Digital, a leading provider of multi-sector gaming and entertainment solutions.. Launched in December 2023, Boomerang Digital has rapidly expanded, with this acquisition marking its third in just over twelve months, following the successful integration of ISD and IHL.

Group Chief Executive Andrew Ludlow commented: “I am thrilled to welcome Ian Fuller and the entire Playsafe team to the Boomerang family. It has been a pleasure working with the Veitch family to finalise this agreement. Ian will continue as Managing Director of this product vertical, collaborating closely with the Boomerang team and the Playsafe customer base. Additionally, I am delighted to integrate the 17-strong Playsafe team into our talented pool of industry professionals.”

He continued: “Expanding the Boomerang portfolio to include machine data management solutions and paystations significantly enhances our ability to offer a fully comprehensive and integrated range of products and solutions. This platform for technology and software convergence will not only improve efficiencies for our customers but also enhance consumer engagement and elevate the quality of the end-user experience.”

Outlining the future direction, Ludlow added: “Playsafe Systems has a proud heritage, having served the industry for over three decades. As we look forward, we aim to build on this strong foundation, focusing on areas for improvement and development. Our strategy involves continued investment, listening to and supporting our customers, and delivering ongoing innovation.”

“A key benefit of this acquisition is that Eurocoin, a highly respected name in the industry, will join Boomerang’s list of strategic partners. This collaboration will open new opportunities, adding value to both organisations and to the industry as a whole.”

Reflecting on the agreement, Nick Veitch said: “The Eurocoin Group has enjoyed eight successful years of development and ownership of the Playsafe business, which has been a significant and enduring player in the UK gaming industry since its founding by David Stenning over 30 years ago. Our decision to sell Playsafe was made easier knowing it will be a great fit within Andrew Ludlow’s dynamic and fast-growing Boomerang Digital business.”