Playsafe Systems – a brief history

Playsafe was formed by the 1980’s Bath-based manufacturer and leading Operator of the time, Peter Simper. Right from the start, the Playsafe system was designed to provide security and accountability for the cash in gambling and amusement machines – and over three decades of continual development have followed.

In the 1990’s, industry veteran David Stenning acquired the Playsafe business and set about growing it to be the UK’s leading machine management system. In the later 2000’s the business was acquired by FEC & cashless amusement specialist, Embed of Australia, and this led to a broadening of its features and integrations to suit FEC operators alongside the traditional adult gaming centre (AGC) and bingo market, in which Playsafe has always specialised.

As the demands for gambling machine management began to diverge from FEC, Embed felt that it was time to cease their involvement in Playsafe, and the business assets were acquired in 2016 by industry parts, payment systems and TITO specialist, Eurocoin Group. As Nick Veitch, Group Director explains, “This was a fantastic opportunity to acquire and invest in a true National Champion, and the fit with Eurocoin was made all the better by our earlier purchase of the Thomas change machine business in 2011. The synergies and integration of Thomas Paystation, Quantum Management and Playsafe TITO, loyalty and Redemption, have created an unrivalled package.”

Eurocoin has continued it investment in the business, adding developers, strategic partnerships with JCA Systems (Loyalty) & VMA systems (The recently unveiled “Click” simple management system) and the 2019 appointment of Ian Fuller as Managing Director – Playsafe Systems.

All in the business look forwards to the opportunities ahead….

Key contacts:

Ian Fuller

+44 (0)7504 427310
ian.fuller@playsafe.systems

Iain Lunt

+44 (0)7912 480274
Iain.lunt@playsafe.systems